HubSpot has already gained a deservedly positive reputation as an enabler of online business success. The company's all-in-one marketing solution is already helping thousands of businesses to engage with customers and prospects and to grow every day. And HubSpot is the largest and most popular online "app store" for marketing solutions.
Now, HubSpot itself is growing. Fueled by $32 million in investment from companies such as Google Ventures, Salesforce.com and Sequoia Capital, HubSpot in June 2011 announced acquisition of Performable. That company's solution enables performance analysis of sales and marketing efforts, including e-mail and "the mobile, social cloud." And on August 18, 2011, HubSpot has announced that it's acquiring Oneforty, creators of a directory of social media business applications and the social media marketing tool Socialbase.
These acquisitions are great news, for the companies involved and for all of their respective customers. Decision makers at growing businesses need and want the resources and abilities offered by HubSpot, Performable and Oneforty. To be able to acquire all of these from a proven, committed and growing solution supplier should make life easier and better for almost any marketer. And the combined strengths of these providers' offerings should result in new services and solutions for those seeking to succeed at social marketing and social media and network management.
Congratulations to the founders and teams at HubSpot and its recently acquired allies. Customers and prospects should be excited – and competitors should be even more nervous. Make sure to keep following the evolution of modern marketing solutions, here and at Comparz!
Note: A version of this content originally appeared at Comparz.com. More information is available at that site.
Some cynics describe "marketing" as "sales without a budget." I prefer to see marketing as what makes sales possible -- whether you're selling widgets, services or your colleagues on adopting some new technology. And since new technologies are enabling and forcing new thinking and actions by marketers, of new technologies and of everything else...
Thursday, August 18, 2011
HubSpot: A Growing Resource for Growing Businesses
Posted by Unknown at 5:12 PM
Labels: analytics, Comparz.com, Dortch, Hubspot, lead generation, marketing, Oneforty, Performable, performance analysis, social marketing, social media
Subscribe to: Post Comments (Atom)
Thanks for sharing this great post. In regards to choosing the type of business you want to run on the internet, you will have to think about which option will fit into your lifestyle.ReplyDelete